Mercurial

Geometric/Technical style logotypes have been developed for car chrome labels since the early 1980's, but automobile companies don't monopolize the style by any means. During the 80's and 90's, a lot of these logos leaned towards the geometric sans styles and the swiss styling of fonts like Handel Gothic, while playing with varying degrees of squared rounds and varying expanded widths per logotype.

Mercurial has this flavor, but it wasn't derived from logotypes. Instead, it began as a digitization of a film typeface from LetterGraphics in the early 70's known as "Sam". It visual ties to this genre of automotive logotypes and fonts like Handel Gothic lend a familiarity to it, yet it has an identity all its own.

As with so many automotive logotypes, this singular style film typeface, lacked an expansive family which shows off all potential the logotypes have and what they "could" be and do. And that's where we come in. What originally began as this family's Regular Width - Bold Style has been expanded into a collection of 3 Width Families, each containing 5 Weights.

Here's what's included with the Mercurial Complete bundle:

396 glyphs per style - including Capitals, Lowercase, Numerals, Punctuation and an extensive character set that covers multilingual support of latin based languages. (see the final poster graphics for a preview of the characters included)

3 widths in the collection: Narrow, Regular, & Wide 5 weights in each width family: Light, Book, Regular, Medium & Bold.

Here's why the Mercurial Family is for you:

- You're in need of stylish sans font family with a range of widths and weights.
- You're love those 80's automotive logos, but want more range of use.
- You're looking for an alternative to Handel Gothic.
- You're looking for a clean techno typeface for your rave poster designs.
- You just like to collect quality fonts to add to your design arsenal.

Tags
art decoartdecobrandbrandingbranding typefacebrandingfontcasualcleandecodecorativegeometricgeometric sansgeometric sans serifgeometricalheadinglogomodernmodern san serifmodern sansmodern stylemodernismmodernistreadabilityreadablesanssans familysans modernsans serifsans serif typefacesans text